Do you know that one-fourth of the world’s population is active on YouTube every month, and over 30 million people visit the website every day- Your Business Growth?
With such staggering statistics, it is a no-brainer that you must invest in promoting your business on YouTube for business growth. But how does one start with so many creators competing for viewers’ attention?
While it can be intimidating to start actively using YouTube for business, it is not as tough as you think. With these ten tips and ideas, you should be ready to take the plunge. You can easily start promoting your business on YouTube if you follow these simple tips:
#1 Study the Competition
Competition on YouTube goes beyond companies that directly vie with your business. It comes from the creators who vie for the attention of the same audience you want to attract. If you don’t identify and understand your competition, you cannot beat it.
There are many ways you can identify your competition on YouTube to make informed decisions on your content. There are three simple ways you can find your YouTube competitors:
- The first is to search for the keywords your audience possibly uses to find your content.
- The second is to look at recommended videos that YouTube shows for your content.
- Finally, you need to ensure that your content shows up for relevant hashtags.
#2 Invest in Good Quality Video Production
Some professionals can produce high-quality videos for you on YouTube if you have the budget. Otherwise, you can use a camera of your choice or even your smartphone to produce videos.
You can use a YouTube video editor to turn homemade videos into professional-quality content. The most important things to invest in while shooting a video for YouTube are suitable lighting and audio. Consider using an external microphone and royalty-free audio clips.
#3 Use the Right Thumbnail
When it comes to YouTube videos, thumbnails make or break the success. Innumerable studies show that users decide if they want to click on a video or not based on thumbnails.
YouTube provides a default thumbnail with each video that gets created. But it’s a random still shot taken from the video, so it may not be very appealing.
An ideal thumbnail must invoke a strong emotion and curiosity for it to work. Creators use techniques that range from inspiring art to shocking visuals to make users curious. Follow the most optimized thumbnail size for YouTube, 1200 x 710 pixels, and use the most common file types.
#4 Follow YouTube Content Guidelines
This tip may be too obvious, but content creators frequently get videos taken off by YouTube for not following guidelines. The reasons for this can be as simple as unintentionally using copyrighted material in the video.
YouTube community guidelines and policies layout dos and don’ts while creating content for the platform. The company has a large team and AI systems scanning the content for violations. Sometimes users who find the video offensive can report it, and enough flags can take action.
#5 Make Good Use of End Screens
End screens on YouTube are used to nudge the users to other content from the brand. It is an organic way to make the viewer continue watching your brand’s videos. It is a popular tip that almost all YouTube creators use regularly.
#6 Post Consistently
Making your YouTube videos work for your business growth depends on using the YouTube recommendation engine. Consistent posting will increase the chances of your video being bushed by YouTube for views.
While there are several suggestions on how frequently you must post, we recommend posting at least once a week. This will ensure that YouTube prioritizes your content for recommendations.
#7 Promote Your Channel
For free promotion, follow best practices of using YouTube SEO techniques. Create content that your audience will love and make the most of YouTube’s algorithm of surfacing new content for users viewing similar videos.
Alternatively, you can run ads to promote your content. This pushes your video right to the top for your target queries. You can also target your ads to specific demographics relevant to you.
#8 Target the Right Search Queries
The trick to getting higher views is to show your video when your target audience is searching for similar content. To find the right search queries for your video, build a hierarchy of search terms.
Once you have the list of potential search queries, go to Google Trends and understand the volume of searches for that phrase. Continue the research until you find the most relevant queries for your YouTube videos.
#9 Use Analytics
YouTube provides the right video and channel performance data for its content creators. Go to the YouTube Analytics page to see data about the reach of your channel or video.
It also shows engagement your content is getting and audiences showing interest in your content. The tool allows you to delve deeper into each category if you are interested. Make use of this data to finetune your content and promotion strategy.
#10 Use YouTube Videos on Other Platforms
YouTube allows your videos to be shared on other platforms. This is possible through a share feature the platform provides, and your video gets shared on your site of choice.
You can also embed your YouTube video on your website easily. This allows for expansion of the reach of your YouTube video, which in turn improves business growth. These shared and embedded videos can be watched on the published platform without coming back to YouTube.
Conclusion
YouTube is not only the biggest video hosting platform in the world. It is also the easiest for content creators to use. Use its native tools, optimizations, and ad platform to get the most of your promotional content.
The better you invest in optimizing your videos, the more the chance of driving business growth. We hope our ideas and tips have helped you get a headstart in using the YouTube platform powerfully for your business growth and promotion.
