The do’s and don’ts of choosing a business name

Choosing a business name is one of the most important aspects of starting a new business. The name you choose will be the first impression customers have of your business, so it’s important to choose wisely.

Here are some things to keep in mind when choosing a name:

Do:

• Choose a name that is easy to remember and spell: A name that is easy to remember and spell is more likely to stick in people’s minds.
• Avoid names that are difficult to pronounce or spell, as this can make it harder for potential customers to find your business online or in the phone book.
• Choose a name that reflects your brand identity: The name you choose should be reflective of the type of business you are starting.
• For example, if you are starting a children’s clothing line, you might want to choose a name that includes the words “kids” or “baby” in it.
• Pick a name that is unique and stands out: A unique and memorable name will help your business stand out from the competition.
• Avoid using common words or clichés in your business name ideas, as this can make it harder for people to remember.
• Choose a name that is easy to pronounce: A name that is easy to pronounce is more likely to be remembered by potential customers.
• Avoid using made-up words or acronyms in your name, as this can make it difficult for people to say and remember.

Don’t:

• Don’t choose a name that is too similar to another business: Choosing a name that is too similar to another company can create confusion and make it difficult for customers to find you online or in the phone book.
• Don’t use your personal name: Using your personal name as the name can make it difficult to sell or franchise the business in the future.
• Don’t choose a name that is too long or complicated: A long or complicated name can be difficult for people to remember and spell.
• Avoid using multiple words or hyphens in your name, as this can make it hard for people to find you online or in the phone book.
• Don’t use offensive language: Avoid using swear words or another offensive language in your name, as this can deter potential customers from doing business with you.

FAQs:

1. How do I choose a name for my business?

Answer: When choosing a name for your business, it’s important to choose something that is easy to remember and spell, reflective of your brand identity, and unique. Avoid using common words or clichés, as well as names that are too similar to another business.

2. Can I use my personal name as the name?

Answer: While you can use your personal name as the business name, it may be difficult to sell or franchise the business in the future.

3. What if I can’t think of a good name for my business?

If you’re having trouble thinking of a good name for your business, try brainstorming with friends or family, or looking for inspiration in a thesaurus. You can also try using a naming service or website, such as Namelix or name rabbit.

4. How do I know if the name I want is available?

Answer: Once you’ve chosen a few potential names for your business, you can check to see if they are available by searching for them on the internet, checking the USPTO website, or hiring a trademark attorney.

5. Do I need to trademark my business name?

Answer: While it is not required, trade marking your name can provide additional protection against infringement. If you plan to trademark your name, you will need to do a trademark search to make sure the name is available.

Conclusion:

Choosing a business is an important decision that should not be taken lightly. There are many things to consider when choosing a name, such as whether the name is easy to remember and spell, reflective of your brand identity, and unique. Avoid common pitfalls when choosing, such as using personal names or offensive language. With careful consideration, you can choose a name that will help your new company succeed.