Podcasts have increasingly become popular, and most people are turning to podcasts to relax, laugh and learn. For this reason, businesses, influencers, and individuals are using various platforms to create unique and exciting content they can share with the world. According to a recent study, most people spend more than seven hours a week listening to podcasts. On the other hand, the audience stretches far beyond listeners, which explains why podcast transcription services are gaining ground. If you are planning on starting creating podcasts or you are already producing them, you should consider transcribing your podcasts. Transcripts are beneficial for both the producers and the audience.
Ways Podcast Transcripts Can Help Grow Your Audience Reach
Here is how podcast transcripts can help you grow and boost your audience reach.
Enhances search engine optimisation (SEO)
Search engine optimisation (SEO) is an essential tool that can help improve how your podcast performs on search engines and Google. However, search engines do not effectively crawl audio content, and transcribing your, podcast can make a lot of difference and boost your search engine ranking. Bots can crawl all the keywords in your podcast. When you publish your podcast transcripts with your audios, you will have more web traffic, giving you new listeners.
Greater accessibility
Podcasts are a great medium for sharing stories and experiences, but they are flawed. Audio is not the perfect medium for deaf people who identify as hard of hearing. By providing podcast transcripts, you increase accessibility and reach more people who would not have accessed your podcast. Some people associate with various learning styles, such as reading rather than listening. You shouldn’t exclude anyone if you want to grow and boost your audience reach.
Transcribing your podcast can help you avoid trouble like legal issues. In recent times, top podcast platforms have been sued for not providing transcripts, and it is better to avoid litigation risks at all costs.
Wholesome user experience
Podcasts are great to listen to when engaging in other activities such as driving, exercising, or other activities. Conversely, they are not visually appealing, which gives listeners a hard time just listening to the audio. Transcripts allow users to read along while they listen to the podcast. You can even increase the user experience by making the transcripts more interactive.
With transcribed content, you can create better UX for desktop and smartphone audiences who may prefer to read the blog rather than listen to the full video.
Create a useful resource
Producing a podcast involves a lot of hard work and creativity, which should make you use it to the best of your capability. To help you do that, add a podcast transcript to your platform. You can use one podcast episode several times, and you can use it to produce numerous pieces of content. You can post video versions of the podcast on YouTube or publish the transcripts and turn them into blogs. Blogs drive website traffic and will save you time and resources for coming up with new content.
Get quoted and credited on other social media platforms
It is fulfilling for content creators to be credited for their work, and podcast transcripts make it easier for you to be quoted or credited. This can be through blogs, tweets, or articles, and this help improves SEO and page authority. If you don’t have a transcript, someone may hear something from your podcast, and they would have to transcribe that so they can share it. This is too much trouble. However, when you provide podcast transcripts, users can easily copy and paste attributing you for your work.
Simply put, providing podcast transcripts make your episodes more citable, shareable, and quotable, which drives new audiences to your platform.
Reach foreign audiences
It is difficult to translate your podcast in English to other foreign languages compared to audio transcripts. Translating transcripts into other languages is easy because those translating it can find it easy to read them from other sources. By translating your transcripts into foreign languages, you reach a greater audience.
Reaches people with time constraints
For people you don’t share with them the same timezone, they may often feel neglected by your podcasts. However, when you transcribe your podcasts, more people will be hooked to your content because they will keep on reading the transcripts, which means more visits or new subscribers.
Conclusion
It is important to be updated with trends revolutionizing how users consume their content. With more people listening to podcasts, you should consider using podcast transcription services to help you reach a wider audience. There are many service providers in the market, and it is important to do your research before deciding on a specific method. However, they will produce transcripts for you, giving you a wider reach.
