This guide covers search advertising and how it works.
Table of Contents
1. Set-Up Performance Views
Performance views are a useful tool for keeping track of your campaigns. You may use them to save the columns you’re viewing so that you can quickly return to them, as they will save you time.
By creating performance views, it becomes much easier to analyze performance without having to select multiple engines/columns every single time that you want to review performance data.
2. Pause Underperforming Keywords
When you’re running a search campaign, there are always going to be a few keywords that don’t perform as well as the rest. If you notice that a keyword is consistently underperforming, it’s best to pause it.
This will save you money and help improve your overall performance by ensuring that your budget is being spent on the keywords that are actually working.
3. Add Negative Keywords
Negative keywords are a vital part of any search campaign. They help you to ensure that your ads are only being shown to people who are actually interested in what you’re selling.
Without negative keywords, your ads could be shown to people who are searching for something completely unrelated to your product or service. This would obviously be a waste of money and would not result in any conversions.
4. Use Different Ad Types
There are a variety of different ad types that you can use in your search campaigns. These include standard text ads, image ads, video ads, and rich media ads.
Using different ad types can help you to stand out from the competition and attract more attention. It’s also a good way to test what works best for your business.
5. Target Specific Locations
If you’re only targeting a general location with your search campaign, you could be missing out on potential customers. By targeting specific locations, you can ensure that your ads are only being shown to people who are actually in your target market.
This can be a great way to improve your conversion rate and save money on your search campaign.
6. Use Dynamic Keyword Insertion
Dynamic keyword insertion is a feature that allows you to insert a keyword into your ad text. This can be a great way to ensure that your ads are relevant to the user’s search query.
It can also help you to save time by allowing you to create one ad that can be used for multiple keywords.
7. Test, Test, Test!
The only way to really know what works best for your business is to test different things and see what works. There is no magic formula for success, so you’ll just have to experiment until you find what works best for you.
Testing can be a great way to improve your conversion rate and save money on your search campaign.
8. Use the SA360 API
The SA360 API allows you to access all of the features of SA360 from within your own software or website. This can be a great way to automate your search campaigns and save time.
It can also help you to track and analyze your data in ways that would not be possible with the standard SA360 interface.
9. Get Help From an Expert
If you’re having trouble getting started with SA360, or if you’re just looking for some help with your search campaigns, consider hiring a PPC expert.
An expert can help you to get the most out of your search campaigns and can also provide valuable insights into what’s working and what isn’t.
If you’re looking to instruct a London PPC agency on the most effective ways to spend your budget, look no further than Bulldog Digital Media. With years of experience in the field, we can help you get the most out of your advertising dollars.
Conclusion
Search advertising can be a great way to promote your business online. By following the tips in this article, you can improve your chances of success and save money on your search campaign.
