If you are involved in online business, you will know that factors influencing SEO keep changing and updating. This is why it can be very hard to keep up with the latest trends and rankings.
In fact, did you know that Google currently owns 91.94% of the total search engine market? If you want your rankings on Google to shoot up from almost nothing to the top of any list, you’ll need to know quite a few things. A well-optimized site leads to more sales and revenue and that is what we’ll be talking about here.
1. Secure and accessible website
First of all, you need to make sure your website is one that can be easily availed by Google’s bots. If Google bots can crawl on your website with ease, it’s a good start. For this, you’ll need to have a website made with a well-coded website builder and a sitemap that has a listing of all your pages.
2. Page Speed
Page speed has been said to be a very crucial factor in any SEO ranking factor. Google will always want users to find and shop for products that are quickly available and fast-loading websites do just that. If your site doesn’t load fast enough on mobile devices, it might get penalized.
Another major on-page SEO factor is mobile-friendliness. Buyers use phones much more than desktops or laptops because mobiles are convenient and quicker. This is why Google has also ranked several search results on the basis of mobile friendliness. Therefore, you need to optimize your site so that it loads quickly and properly on mobile devices.
4. Domain age and URLs
Did you know that 60% of the websites that appear in the top 10 results of Google searches are 3 years or older? If your site is a year old, or even less than that, it has a high chance of not making it to the top search results. In many cases, the domain name also matters. Exact-match domains that are valuable and relevant can see a steady boost in SEO rankings.
Content is one of the most important factors when it comes to SEO rankings. In order to optimize your site content, you’ll need to understand how Google’s algorithm works. It is heavily dependent on keywords, which are the words that users type in while searching for something. So, incorporate a lot of keywords into your content and make sure there is no duplicate content.
6. Technical SEO
Even if you’re not very tech-savvy, here are a few things you can do to optimize the technical aspects of your SEO rankings. Add keyword phrases in the page titles and use header tags. You should also make a meta description that attracts users and includes key phrases. Keep these descriptions short and attractive, about 160 characters.
7. User experience
Nowadays, Google has started using AI to rank web pages, known as RankBrain. Some of the factors that can make or break your user experience are the click-through rate (the percentage of people who click on your website), bounce rate (percentage of people who click on your site and then go back), and dwell time (how long a user stays on your website).
Links are naturally an important part of SEO rankings. You need to think of inbound, outbound, and internal links. If you wish to consult a specialized SEO agency to help you out with links and other factors, look no further than Studiohawk. This agency lives and breathes SEO rankings, so the experts exactly know what strategies will help you up to your SEO game.
9. Social signals
This isn’t really a direct ranking factor, but there’s no denying that pages that rank highest on Google have many shares. This is because more shares on social media generate more viewer traffic. Moreover, the more people share your page, the more backlinks that are generated.
10. Business information
If you want to target particular areas, this tip might be important for you. The presence of accurate business information can really make a difference in your SEO rankings. So take note of factors like business listings on Google My Business, name, address, phone number, and reviews.
Over to you…
These ten factors can come in really handy if you wish to improve your website and sales. For more insights on how to develop your brand on Google, consult Studiohawk.